![]() ![]() That’s because the Baltimore-based brand is on the verge of consolidating an online community that could put it in a league with the biggest social-media sites.Īs it sprinted past the $3 billion sales mark with end-of-year results announced this month, the company announced it is investing $560 million to acquire the creators of two mobile health and fitness applications, San Francisco-based MyFitnessPal and European app Endomondo.īy adding those apps to MapMyFitness, which it acquired in 2013, Under Armour will own sites where 120 million fitness enthusiasts regularly go for help getting in shape and staying healthy. BALTIMORE - With its latest expansion, sports apparel-maker Under Armour could find itself in the company of Facebook, Pinterest and other well-known online names. ![]()
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